STRYKE is the intelligent acquisition and sales engine for modern dealerships. It buys private-party cars inside the number you set, and works your sales leads on the other side.
Illustrative board. Live product screens replace this at launch.
How it gets tested before it ever talks to one of your sellers.
01 / The supply
Your customer used to drag his trade up to the store. Then a company with a national ad budget showed him he could get a real number on his phone in minutes without leaving the driveway, and he took it. Who wouldn’t.
Everybody figured it would blow over. It didn’t. Those units just stopped showing up, and now you’re in the lane paying over ACV for whatever’s left.
02 / The leads you already bought
Two or three grand a month goes out the door for acquisition leads. A guy asks for a number at nine on a Saturday night, gets one, and sits there deciding whether it’s worth the drive. Your BDC gets to him Monday, if they get to him at all.
And the number he got was low, because whoever stands behind it plans to wholesale the car. It was a floor. You could have beaten it all day. Somebody just had to be there.
03 / The bath
Short on inventory, the desk bumps the bid. Get the car now, sort the margin out later. Ninety days on it’s aged and repriced, so you take the bath and the plan becomes what it always becomes.
Make it up in the box. Count on service to carry the store. That works right up until it doesn’t, and none of it was ever a selling problem.
The turn
STRYKE doesn’t decide what your cars are worth. You do. It works every private-seller lead in your market at once, holds your number on all of them, and hands your team the ones worth their time.
Your buyer stops burning his day on leads that were never going to land, and what used to live in his head alone ends up being something the whole store owns.
The buy side
You set the most you’ll pay, same as you would for anybody on your desk. That number is a wall, not a target. It doesn’t panic when the row gets thin and it doesn’t quietly creep up to protect volume.
Your buyer can only get to so many in a day, and he picks the ones that look best on paper. The engine takes all of them, Sunday included, and brings back the ones with a car worth buying.
First it asks the obvious question a good buyer would: is that offer in writing, and does it include the fees. If it turns out to be a website estimate, nothing moves.
If it’s real and it beats where you are by twenty-five dollars, the engine isn’t going to break your number over it and it isn’t going to let the car walk quietly either. It hands the deal to a person, because that one is a phone call, not a math problem.
No new tab and no new login for your people. The seller lands where your team already works, with the number and the history attached.
The one guy who buys right built that instinct over years, and today it only works where he’s standing. Put it in the system and it runs everywhere at once, including the ones he’d never have gotten to.
The other side of the lot
Most of what STRYKE does is buying, because that’s where the money gets decided. But the leads coming the other way have the same problem. Somebody has to pick it up after hours, work out what the customer actually wants, match it to what’s sitting on your lot, and get them on the calendar.
The sell side does that part. Your salespeople walk in to a booked customer instead of a voicemail and a stack of unworked leads. Most stores start on the buy side and turn this on later. It’s there when you want it.
Inside the engine
The math
An auction unit costs more than the hammer price. Add the buy fee, add the transport, then add whatever the store two towns over ran you up. A car in a driveway two miles away carries none of that.
The difference between what an auction car lands at and what you pay that guy, inside your number, is margin you keep on every copy.
And anybody who has sent a buyer to the sale knows the other half of it. If you don’t go in person, you end up paying when the car shows up. That’s just the reality of it.
Not the hammer price. Just the fees and the transport you eat on every unit you bring in from the sale. Put your own numbers in.
The part you actually worry about
Every one of these is a graded test, not a promise we made in a deck. And every reply it writes gets checked for the tells too, so nothing goes out with an emoji or a long dash on it.
The question every dealer asks
Ask a GM what he thinks an AI tool is going to do to his store and you get the same answer every time. Your buyer still decides what a car is worth. Your salespeople still close.
What changes is how much ground they cover. One good buyer plus this covers the whole market instead of the dozen he had time for, and he spends his day on the ones he can actually buy right.
About us
STRYKE wasn’t built by people studying this business from a distance. Between us we have sold and acquired cars on a lot, run acquisition inside enterprise dealer groups, and put vendor technology into national dealer networks.
That’s mostly why we know what a dealer will put up with and what he won’t.
Access
We’re opening market by market, and we’re not putting two stores in the same fight. Put your name down and we’ll call you when yours comes up.
No drip campaign. One email when your market opens.