About us
We have been
in the store.
STRYKE wasn’t built by people studying this business from a distance.
That’s mostly why we know what a dealer will put up with and what he won’t.
- On the lotSold and acquired cars on a retail floor, where the trade walks in and somebody has to make a number in front of the customer.
- Inside the groupRan acquisition at enterprise dealer groups, at the scale where a buying policy has to survive being handed to people who did not write it.
- On the vendor sidePut technology into national dealer networks, which is where you learn how fast a store will quit on a tool that does not fit the way it already works.
The question every dealer asks
What is this going to do to my store?
It’s not here to take anybody’s job.
Ask a GM that and you get the same answer every time. Your buyer still decides what a car is worth. Your salespeople still close.
What changes is how much ground they cover. One good buyer plus this covers the whole market instead of the dozen he had time for, and he spends his day on the ones he can actually buy right.
How it gets tested before it ever talks to one of your sellers.
The part you actually worry about
What it won’t do to your customers.
Every one of these is a graded test, not a promise we made in a deck. And every reply it writes gets checked for the tells too, so nothing goes out with an emoji or a long dash on it.
- Lead with a price.
- Talk about a car that isn’t on your lot.
- Say an appointment is booked when it isn’t.
- Keep pushing on somebody who just says the number feels low.
- Make a follow-up promise it can’t keep.
- Keep negotiating after someone asks for a human.
Keep up with it
We write about the buy side.
What we’re seeing in stores, what the wholesale data actually says, and the numbers this business quotes that nobody can source. No product posts.
Access
Get in on the pilot.
Put your name down and we’ll call you when a pilot spot opens.
No drip campaign. One message when your spot opens.